<?xml version='1.0' encoding='UTF-8'?><?xml-stylesheet href="http://www.blogger.com/styles/atom.css" type="text/css"?><feed xmlns='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearchrss/1.0/'><id>tag:blogger.com,1999:blog-30971820.post8138756440095269167..comments</id><updated>2009-09-05T10:14:34.164+08:00</updated><title type='text'>Comments on Fresh Brainz: War Between Business And Science</title><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://www.freshbrainz.com/feeds/8138756440095269167/comments/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/30971820/8138756440095269167/comments/default'/><link rel='alternate' type='text/html' href='http://www.freshbrainz.com/2009/09/war-between-business-and-science.html'/><author><name>Lim Leng Hiong</name><uri>http://www.blogger.com/profile/05426898630563791849</uri><email>lenghiong@freshbrainz.com</email></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>2</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>25</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-30971820.post-6663828069572020292</id><published>2009-09-05T10:14:34.164+08:00</published><updated>2009-09-05T10:14:34.164+08:00</updated><title type='text'>Haha... I was thinking more along the lines of mak...</title><content type='html'>Haha... I was thinking more along the lines of making lovebots...&lt;br /&gt;&lt;br /&gt;Actually I believe that the essence of the matter is that hyperreality can sell much better than real-reality. This is not a new discovery; politicians, business people, especially marketing people and advertisers etc. have known this for very long time.&lt;br /&gt;&lt;br /&gt;Exaggerations and distortions can make something rather bland far more desirable eg. &amp;quot;Reality TV&amp;quot; has tonnes of scripted elements in it and movies &amp;quot;Based on a true story&amp;quot; often have very little basis on the true story.&lt;br /&gt;&lt;br /&gt;Even in the world of science, scientists sometimes criticize other scientists who exaggerate the novelty/significance/relevance of their work in order to secure funding.&lt;br /&gt;&lt;br /&gt;So hyperreality is really-real from a human social perspective. &lt;br /&gt;&lt;br /&gt;Personally, I find this fact surprisingly easy to accept.&lt;br /&gt;&lt;br /&gt;Where I see potential conflict is not in accepting the existence of hyperreality, but in the contrasting interpretations of its value by business and science people.&lt;br /&gt;&lt;br /&gt;Hyperreality can be good business but can also be bad science. If the two fields converge, and somebody has the final say, then disputes are inevitable.</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/30971820/8138756440095269167/comments/default/6663828069572020292'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/30971820/8138756440095269167/comments/default/6663828069572020292'/><link rel='alternate' type='text/html' href='http://www.freshbrainz.com/2009/09/war-between-business-and-science.html?showComment=1252116874164#c6663828069572020292' title=''/><author><name>Lim Leng Hiong</name><uri>http://www.blogger.com/profile/05426898630563791849</uri><email>noreply@blogger.com</email><gd:extendedProperty xmlns:gd='http://schemas.google.com/g/2005' name='OpenSocialUserId' value='15735370791311353951'/></author><thr:in-reply-to xmlns:thr='http://purl.org/syndication/thread/1.0' href='http://www.freshbrainz.com/2009/09/war-between-business-and-science.html' ref='tag:blogger.com,1999:blog-30971820.post-8138756440095269167' source='http://www.blogger.com/feeds/30971820/posts/default/8138756440095269167' type='text/html'/></entry><entry><id>tag:blogger.com,1999:blog-30971820.post-8540132336421685386</id><published>2009-09-04T22:38:20.723+08:00</published><updated>2009-09-04T22:38:20.723+08:00</updated><title type='text'>I dunno...

If society as a whole puts more value ...</title><content type='html'>I dunno...&lt;br /&gt;&lt;br /&gt;If society as a whole puts more value on entertainment than science, then they will reap the consequences.&lt;br /&gt;&lt;br /&gt;On the other hand, if we people of science cannot offer society at large what they want, how can we demand something of value (money, respect) from them in turn?&lt;br /&gt;&lt;br /&gt;I say take the well-paying job, save up, and the day when we build our death-ray we&amp;#39;ll show them! We&amp;#39;ll show all of them!</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/30971820/8138756440095269167/comments/default/8540132336421685386'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/30971820/8138756440095269167/comments/default/8540132336421685386'/><link rel='alternate' type='text/html' href='http://www.freshbrainz.com/2009/09/war-between-business-and-science.html?showComment=1252075100723#c8540132336421685386' title=''/><author><name>angry doc</name><uri>http://www.blogger.com/profile/03132410467147982699</uri><email>noreply@blogger.com</email></author><thr:in-reply-to xmlns:thr='http://purl.org/syndication/thread/1.0' href='http://www.freshbrainz.com/2009/09/war-between-business-and-science.html' ref='tag:blogger.com,1999:blog-30971820.post-8138756440095269167' source='http://www.blogger.com/feeds/30971820/posts/default/8138756440095269167' type='text/html'/></entry></feed>